About

About Sally On Media

Sally O’Dowd created Sally On Media as a salute to media and people alike. It’s no coincidence that Sally comes from the Latin, salire, which means to move forward or to leap.  In that spirit, Sally launched her eponymous company in the summer of 2009.  People move forward as media itself does.  What did we do before search or SNL on YouTube?

Media’s fast-paced evolution requires marketers to wear diverse hats.  That is certainly true at Sally On Media, where Sally counsels clients on an integrated marketing approach.  Sally On Media develops holistic strategies to build brand awareness and drive transactions using web design, online video, search engine optimization (SEO), social media and, of course, public relations, the field Sally entered in 1999.

Sally On Media has a growing list of partners to bring this vision to light:

• web-design firm Lime Red Studio
• analytics and search firm Metrist Partners
• production company Low Cost Video.

About Sally O’Dowd, Founder and President

Sally O’Dowd in the summer of 2009 finally decided to take a leap, following in her father’s and grandfather’s entrepreneurial footsteps.  She loves being her own boss at Sally On Media Corp., her integrated marketing and PR firm.

Sally’s new role follows an extensive career in the corporate world and in journalism.

Most recently, she was global director of public relations for Razorfish, one of the world’s largest digital marketing firms that Microsoft sold in 2009 to Publicis Groupe.  Sally was in charge of global branding for Razorfish, launching the brand in China at ad:tech Shanghai, arranging the company’s first European media tour, and using the social web for all corporate PR activities. She worked with major brands on mutually beneficial PR, including Levi’s, Mercedes, and JC Penney.

Also known as an “intrapraneur,” Sally in 2004 created the communications function at Arc Worldwide, part of Leo Burnett and Publicis. As the architect of Arc’s positioning on digital marketing, she produced an Internet radio show and wrote a series of papers on technology, pop culture and branding. On behalf of Arc and Leo executives, she arranged 50 speaking opportunities in just three years, including appearances at events such as the BusinessWeek CEO Forum in Beijing.  In 2006, Sally won Leo Burnett’s internal PR award for “the most proactive, effective and strategic brand-building campaign the judges had seen.”

Sally also did PR and employee communications for Standard & Poor’s and The McGraw Hill Companies in both New York and London.

Prior to entering PR, Sally worked as a journalist on the East Coast, covering everything from education to Croatia’s tourist destinations.

She has a master’s degree in journalism from Northwestern University and a B.A in political science and French literature from St. Mary’s College of Notre Dame. She also studied at La Sorbonne in Paris and Georgetown University.

A couple years ago, Sally had her own good fortune of seeing her grandfather’s house in Roscommon, Ireland. In his honor, she obtained Irish citizenship.